Saint Tropez Diaries • The inspiration

Dreamt up from the nostalgia of lighthearted days, St Tropez diaries collection is inspired by the imaginary days of Brigitte Bardot during the summer of the early 70s.

Set in a buzzing iconic village on the Mediterranean, so glamourous and at the same time, close to nature and simplicity.

We imagined her summer wardrobe, made of floaty maxi dresses, feminine maxi skirts and flirty mini dresses, to be worn barefoot all summer. 

From sunrise to sunset, taking you from your favourite café to the beach, from the market to a dinner with your friends and new memories to be made.

This is our personal homage to BB and the sense of beauty, simple luxury and  style, and the celebration of the start of summer.

I hope you love this new collection as much as we do.

Saint Tropez diaries launches Tuesday, July 6th, 1 pm CET

With love and sunshine ☀️